As a part of the fantastic visual merchandising team at Club Monaco, I go in a few times a month to help them flip the store. And by “flip”, I mean exactly that. We swtich the whole store around, top to bottom. It can sometimes be called an “overnight” as well, because we are usually there until the wee hours. It’s a lot of work!
We are given style directives from the corporate handbook along with a box of tools. Materials are also sent along from the company to ensure that all the stores look the same. We change mannequins into the new collection, hang lights, paint walls and lots and lots more.
Here are some snaps of the past few days of work.